Tailored Audio Solutions

It’s not all about finding talent to interview and squeezing even more hours out of your busy day.
A Welcome Change Media Tailored Audio Solution can be as simple or as complex as your time allows.

It’s not all about finding talent to interview and squeezing even more hours out of your busy day.

A Welcome Change Media Tailored Audio Solution can be as simple or as complex as your time allows.

Studies have shown that podcast listeners are connected listeners, making you the trusted source they seek.

According to a report by Edison Research, among Australians aged 12 years and above who listen to podcasts, one-fifth listen every day, and more than half (57%) listen to the entire episode.

Podcast listeners are looking for expert knowledge. The most important reason for listening to podcasts is to get a deeper understanding, because of convenience, to gain a wider perspective and to be entertained (50%)

Podcast listening is growing in Australia with 32% of news consumers saying they have listened to a podcast.

In Australia, podcast listening has increased from 27% in 2019 to 32% in 2020. Over half of Gen Z (57%) and Gen Y (51%) listen to podcasts while 31% of Gen X listen to podcasts.

Studies have shown that podcast listeners are connected listeners, making you the trusted source they seek. According to a report by Edison Research, among Australians aged 12 years and above who listen to podcasts, one-fifth listen every day, and more than half (57%) listen to the entire episode.

Podcast listeners are looking for expert knowledge. The most important reason for listening to podcasts is to get a deeper understanding, because of convenience, to gain a wider perspective and to be entertained (50%)

Podcast listening is growing in Australia with 32% of news consumers saying they have listened to a podcast. In Australia, podcast listening has increased from 27% in 2019 to 32% in 2020. Over half of Gen Z (57%) and Gen Y (51%) listen to podcasts while 31% of Gen X listen to podcasts.

During the COVID-19 lockdown, there was an increase in podcast listening by 15%.

Regular and consistent connection is the key, with plenty of variety to keep people coming back for more.

We’ve got the expertise to help you sound great and connect with your audience, your way. Where advertising is very much focused on a call to action, regular audio content is one of the most powerful ways to connect.

You’re putting choice back into the hands of your listeners, who may choose to press ‘play’ while they’re in the car, or instead devote some listening time later. Either way, they are choosing to tune in and come back because of the value you offer.

There’s a lot that goes on behind the scenes of what’s commonly known as a podcast, and we’re here to help you as much or as little as you need. 

Take the first step to building your brand’s community today and contact us for more information.

* Statistics taken from PODCAST TRENDS AND ISSUES IN AUSTRALIA AND BEYOND: GLOBAL PERSPECTIVES (University of Canberra News & Media Research Centre, 2020)

Testimonial
John Doe
Designer

Other Services We Offer:

Other Services We Offer:

If you’re starting to grow and need to hand some of the communications over to someone else in the business, a brand voice consultation will help you to find and document the true voice of your business, so it is consistent, whoever is filling your shoes. 

We’ve all checked in from time to time on social media, but have you got a strategy to grow or connect regularly and consistently with your community? Our tools will help to keep things simple.

You’ve taken the leap and started a podcast, but don’t seem to be getting the traction you want. Let us help you review your content, delivery and promotional strategy to get the most out of those awesome programs you’re making!  

Out of time to slip on the content creation hat? Never fear! We’re here to help you with your written, audio and short-form video content to keep your brand top of mind. 

If you’re starting to grow and need to hand some of the communications over to someone else in the business, a brand voice consultation will help you to find and document the true voice of your business, so it is consistent, whoever is filling your shoes. 

We’ve all checked in from time to time on social media, but have you got a strategy to grow or connect regularly and consistently with your community? Our tools will help to keep things simple.

You’ve taken the leap and started a podcast, but don’t seem to be getting the traction you want. Let us help you review your content, delivery and promotional strategy to get the most out of those awesome programs you’re making!  

Out of time to slip on the content creation hat? Never fear! We’re here to help you with your written, audio and short-form video content to keep your brand top of mind. 

If you’re starting to grow and need to hand some of the communications over to someone else in the business, a brand voice consultation will help you to find and document the true voice of your business, so it is consistent, whoever is filling your shoes. 

We’ve all checked in from time to time on social media, but have you got a strategy to grow or connect regularly and consistently with your community? Our tools will help to keep things simple.

You’ve taken the leap and started a podcast, but don’t seem to be getting the traction you want. Let us help you review your content, delivery and promotional strategy to get the most out of those awesome programs you’re making!  

Out of time to slip on the content creation hat? Never fear! We’re here to help you with your written, audio and short-form video content to keep your brand top of mind. 

Testimonial
John Doe
Designer

Ways We Can Work Together

Whether you need someone to bounce ideas off as a collaborative consultant, or someone to take the load off and produce the content for you, Welcome Change Media has a suite of services we can tailor to suit your needs.

Audio programs and social media posts come in all different forms, and how you approach your content on each platform needs its own unique style.

Welcome Change Media can help you to research, write and edit content that will engage your followers and organically grow your presence, making your sales funnel and advertising campaigns more effective.

We can coach and guide you on how to use the tools available, or take the reins and create the content for you, so you can focus on what you do best, and connect with your audience when they respond to your posts.

Ways We Can Work Together

Whether you need someone to bounce ideas off as a collaborative consultant, or someone to take the load off and produce the content for you, Welcome Change Media has a suite of services we can tailor to suit your needs.

Audio programs and social media posts come in all different forms, and how you approach your content on each platform needs its own unique style.

Welcome Change Media can help you to research, write and edit content that will engage your followers and organically grow your presence, making your sales funnel and advertising campaigns more effective.

We can coach and guide you on how to use the tools available, or take the reins and create the content for you, so you can focus on what you do best, and connect with your audience when they respond to your posts.

Who Are We?

Louise Poole and Andy Le Roy founded Welcome Change Media in 2021.

Together, they bring over twenty years of broadcasting, leadership and customer engagement expertise.

Our mission is to help people connect through inclusive content that empowers and inspires.

Staying on-brand is a critical factor in everything a business does, regardless of how the message is relayed.

Whether you’re looking to create, join or support a community through engaging digital content, Welcome Change Media has the right solution for you.

Who Are We?

Louise Poole and Andy Le Roy founded Welcome Change Media in 2021.

Together, they bring over twenty years of broadcasting, leadership and customer engagement expertise.

Our mission is to help people connect through inclusive content that empowers and inspires.

Staying on-brand is a critical factor in everything a business does, regardless of how the message is relayed.

Whether you’re looking to create, join or support a community through engaging digital content, Welcome Change Media has the right solution for you.

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