Branded Podcasts

It’s not all about finding talent to interview and squeezing even more hours out of your busy day.
A Welcome Change Media Branded Podcast can be as simple or as complex as you need.

It’s not all about finding talent to interview and squeezing even more hours out of your busy day.

A Welcome Change Media Branded Podcast can be as simple or as complex as you need.

Podcast listeners are connected listeners. With a branded podcast your brand will earn its place as the trusted source your customers seek. Edison Research reports that among Australians aged 12 years and above who listen to podcasts, 20% listen every day, and more than half (57%) listen to the entire episode.

Podcast listeners are searching for expert knowledge. People identified the most common reasons for listening to podcasts include to get a deeper understanding, for the convenience of accessible information, to gain a wider perspective and to be entertained (50%)

The Australian podcast market is growing, with 32% of news consumers saying they have listened to a podcast. Overall, podcast listening has increased from 27% in 2019 to 32% in 2020. Over half of Gen Z (57%) and Gen Y (51%) listen to podcasts while 31% of Gen X listen to podcasts.

Podcast listeners are connected listeners. With a branded podcast your brand will earn its place as the trusted source your customers seek. Edison Research reports that among Australians aged 12 years and above who listen to podcasts, 20% listen every day, and more than half (57%) listen to the entire episode.

Podcast listeners are searching for expert knowledge. People identified the most common reasons for listening to podcasts include to get a deeper understanding, for the convenience of accessible information, to gain a wider perspective and to be entertained (50%)

The Australian podcast market is growing, with 32% of news consumers saying they have listened to a podcast. Overall, podcast listening has increased from 27% in 2019 to 32% in 2020. Over half of Gen Z (57%) and Gen Y (51%) listen to podcasts while 31% of Gen X listen to podcasts.

During the COVID-19 lockdown, there was an increase in podcast listening by 15%.

Why does my business need a branded podcast?

Branded podcasts and podcast brand partnerships help maintain regular contact with your audience, but it can be daunting trying to figure out how to start a business podcast. Welcome Change Media has the expertise to help you sound great and plan for the content variety that connects with your audience, your way. The best part is we can make as much or as little of it as you need us to, freeing up more time for you to focus on your core business.

While effective advertising is very much focused on a call to action, the strength of regular audio content is that it offers value to your listeners and is always there for them to come back to and listen again. With a branded podcast, you’re putting choice back into the hands of your listeners. They might choose to press ‘play’ while they’re travelling or devote some quiet time at home. Either way, your audience chooses to listen, subscribe and come back because of the expertise you offer.

Take the first step to building your brand’s community today and contact us for more information.

* Statistics taken from PODCAST TRENDS AND ISSUES IN AUSTRALIA AND BEYOND: GLOBAL PERSPECTIVES (University of Canberra News & Media Research Centre, 2020)

Testimonial
John Doe
Designer

Other Services We Offer:

Other Services We Offer:

If you’re starting to grow and need to hand some of the communications over to someone else in the business, a brand voice consultation will help you to find and document the true voice of your business, so it is consistent, whoever is filling your shoes. 

We’ve all checked in from time to time on social media, but have you got a strategy to grow or connect regularly and consistently with your community? Our tools will help to keep things simple.

You’ve taken the leap and started a podcast, but don’t seem to be getting the traction you want. Let us help you review your content, delivery and promotional strategy to get the most out of those awesome programs you’re making!  

Out of time to slip on the content creation hat? Never fear! We’re here to help you with your written, audio and short-form video content to keep your brand top of mind. 

If you’re starting to grow and need to hand some of the communications over to someone else in the business, a brand voice consultation will help you to find and document the true voice of your business, so it is consistent, whoever is filling your shoes. 

We’ve all checked in from time to time on social media, but have you got a strategy to grow or connect regularly and consistently with your community? Our tools will help to keep things simple.

You’ve taken the leap and started a podcast, but don’t seem to be getting the traction you want. Let us help you review your content, delivery and promotional strategy to get the most out of those awesome programs you’re making!  

Out of time to slip on the content creation hat? Never fear! We’re here to help you with your written, audio and short-form video content to keep your brand top of mind. 

If you’re starting to grow and need to hand some of the communications over to someone else in the business, a brand voice consultation will help you to find and document the true voice of your business, so it is consistent, whoever is filling your shoes. 

We’ve all checked in from time to time on social media, but have you got a strategy to grow or connect regularly and consistently with your community? Our tools will help to keep things simple.

You’ve taken the leap and started a podcast, but don’t seem to be getting the traction you want. Let us help you review your content, delivery and promotional strategy to get the most out of those awesome programs you’re making!  

Out of time to slip on the content creation hat? Never fear! We’re here to help you with your written, audio and short-form video content to keep your brand top of mind. 

Testimonial
John Doe
Designer

Ways We Can Work Together

Whether you need someone to bounce ideas off as a collaborative consultant, or someone to take the load off and produce the content for you, Welcome Change Media has a suite of services we can tailor to suit your needs.

Audio programs and social media posts come in all different forms, and how you approach your content on each platform needs its own unique style.

Welcome Change Media can help you to research, write and edit content that will engage your followers and organically grow your presence, making your sales funnel and advertising campaigns more effective.

We can coach and guide you on how to use the tools available, or take the reins and create the content for you, so you can focus on what you do best, and connect with your audience when they respond to your posts.

Ways We Can Work Together

Whether you need someone to bounce ideas off as a collaborative consultant, or someone to take the load off and produce the content for you, Welcome Change Media has a suite of services we can tailor to suit your needs.

Audio programs and social media posts come in all different forms, and how you approach your content on each platform needs its own unique style.

Welcome Change Media can help you to research, write and edit content that will engage your followers and organically grow your presence, making your sales funnel and advertising campaigns more effective.

We can coach and guide you on how to use the tools available, or take the reins and create the content for you, so you can focus on what you do best, and connect with your audience when they respond to your posts.

Who Are We?

Louise Poole and Andy Le Roy founded Welcome Change Media in 2021.

Together, they bring over twenty years of broadcasting, leadership and customer engagement expertise.

Our mission is to help people connect through inclusive content that empowers and inspires.

Staying on-brand is a critical factor in everything a business does, regardless of how the message is relayed.

Whether you’re looking to create, join or support a community through engaging digital content, Welcome Change Media has the right solution for you.

Who Are We?

Louise Poole and Andy Le Roy founded Welcome Change Media in 2021.

Together, they bring over twenty years of broadcasting, leadership and customer engagement expertise.

Our mission is to help people connect through inclusive content that empowers and inspires.

Staying on-brand is a critical factor in everything a business does, regardless of how the message is relayed.

Whether you’re looking to create, join or support a community through engaging digital content, Welcome Change Media has the right solution for you.

Welcome Change Media Logo