Award winning host, podcast producer, content creator, radio programmer, and Brisbane media personality, Louise Poole, co-founded her business Welcome Change Media in 2021 with the goal of producing diverse and inclusive content and empowering others to do the same.
Louise has been working with and managing brands for over twenty years as a Content Director, Radio Announcer, Audio Producer and Editor. For over eight years the radio personality maintained the top rating spots with her morning show on 973fm Brisbane. She has worked within regional and metropolitan markets, helped to establish radio stations, and trained new entrants to the broadcasting sector.
With strong brand management experience, Louise innovated commercial radio content, creating a synergy between on air content and the online media that underpin it. She now brings this wealth of experience to podcasting, digital storytelling, content strategy and social media.
Louise also co-hosts podcast Reframe of Mind alongside her business partner Andy Le Roy. Reframe of Mind is a deep dive into discussions about mental health, joined by some of Australia’s leading minds, to expand our understanding of the world and ourselves. It is frequently top 10 in the Mental Health category on Apple Podcasts.
A passionate advocate for good mental health, Louise is also on the board of charity Mind Your Fashion – which raises awareness for mental health in the fashion and creative industries; and she is the creator of Any Excuse For Fashion – a project aimed at promoting body neutrality, diversity & inclusion, intersectional feminism, and self love.
Credentials include BA Television Production (CSU) Grad Cert. Commercial Radio Programming (AFTRS) Cert IV Radio Broadcasting (CIT) Two-time ACRA winner and five-time nominee. Louise also sat on the judging panel for the Australian Commercial Radio Awards, Australian Podcast Awards, has also been a member of the ARIA awards judging academy and is an accredited MEAA journalist.