Keeping your brand message consistent

Controversial statement: It’s more important to be consistent than it is to be perfect.

Showing up every day with a good product or message matters MORE than showing up once with a perfect one.

In this episode of Elevating Experts we explore how consistency is the key to success.

Here are some of our top tips:

♦ Just make a start

♦ Show up consistently every day

♦ Worry less about perfection and more about developing something strong over time

Now you can relax knowing that whether you’re tired from a big day or full of beans, your content will be seen by your appreciative audience.

We’d love to hear your feedback on how this has helped you!

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About Elevating Experts:

Elevating Experts is an Australian short form podcast series, with episodes running less than 5 minutes, released 3 times a week, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays.

Snackable, bite sized episodes, under 5 minutes each that deliver hints, tips and coaching to help you with: Content Creation, content planning, business branding, personal branding, brand voice, podcasting, social media tips, building a brand, digital marketing tips, digital content planning, presentation coaching, batching tasks, boosting your engagement, building relationships, growing an online community, brand values, brand voice, brand positioning, evergreen content, perishable content, brainstorming content, creating content calendar, podcast planning, podcast marketing, podcast social media, brand consistency.

About the Hosts:

Created and hosted by Louise Poole and Andy Le Roy.

Louise has worked in Australian commercial radio, media and broadcasting for over 20 years, in on air and brand management roles. Her CV includes hosting 973fm Brisbane, Queensland, morning radio announcer and music director for 8+ years, Content Director of Darwin, Northern Territory radio stations MIX 1049, Hot 100. More info about Louise Poole here.

Andy has over twenty years leadership experience, across a range of fields including broadcasting, aged care and telecommunications. His CV includes Darwin’s top rating drive-time radio program to managing a successful community radio station in Adelaide, South Australia, helping it to expand its community appeal by leading the station to innovate its content. More info about Andy Le Roy here

About Welcome Change Media:

Welcome Change Media is about inclusiveness, empowerment and inspiration. As a media company, we are committed to creating programs that educate, inform and entertain.

More than a podcasting company, Welcome Change Media is also here to support your business in the marketplace by strengthening your brand’s presence and pitching you as the expert in your field.

We grow successful businesses using strong branding, compelling messaging and a simple approach that connects you to your customers.

Contact us today to discuss how we can help you better connect with your customers and help them to understand that yours is a premium brand worth investing in.

From tailored communications, social media strategy, brand reviews, podcast audits and coaching, tailored audio solutions and podcast creation for your business or organisation, Welcome Change Media will help your business rise to the top and earn the trust it deserves.

Other projects by Welcome Change Media include:

That Entertainment Podcast | Adelaide Edition | Brisbane Edition

Any Excuse For Fashion

Episode Transcript:

Controversial statement – It’s more important to be consistent than it is to be perfect.

Louise Poole and Andy Le Roy, giving you the insights that empower you to become an expert in your field

Elevating Experts!

Andy: Showing up every day with a good product or message matters MORE than showing up once with a perfect one.

Louise: That’s right! Consistency is the key to success!

Andy: And If consistency is the key to success then perfectionism must be the cause of the problem! Let us explain why.

Louise: When we believe that something must be absolutely perfect before we launch/publish/promote it we set ourselves up for failure and often even stop ourselves from beginning.

Andy: Focusing on perfectionism creates an all-or-nothing mentality where we live in fear of failure or disappointment. And at some point, this mentality leads most of us to give up.

Louise: Which is why focusing on consistency is the anti-dote. When we work on changing, refining or improving one thing at a time we change our internal narrative and set ourselves up for success. 

Andy: Each consistent action we take leads to positive feelings of accomplishment and incrementally add up fast. In our business, we’ve been setting up our daily checklists in One Note, and it is a really satisfying feeling ticking of to do’s and done at the end of the day.

Louise: Don’t forget the spreadsheets! We love setting up our spreadsheets of information that we keep adding to each day. What started off as something small, through consistency has added up to a huge amount of resources.

Andy: When it comes to examples of consistency an athlete is a really good one. They didn’t start out breaking world records on their first attempt. Before they even began their journey they had to accept that it would be one of consistency not perfectionism.

Louise: First they had to define what they wanted to achieve, then create a plan, break that plan down into realistic goals and then begin.

Andy: And keep working on it, re-refining their goals as their skills grow. When you focus on the process, the results will come.

Louise: Or another example, most of us already achieve consistency in our lives by brushing our teeth! It might now be something that we do without really thinking about it, and certainly no one expects perfection from the act, that’s why we have dentists, but our consistent daily teeth brushing actions adds up to the outcome we want – less trips to the dentist!

Andy: And it might seem easy for us now, but that’s because we’ve been doing it consistently. But remember being that child who was in the bathroom crying and trying to not clean our teeth. Once we started it got easier.

Louise: So how do teeth brushing and record breaking athletes related to growing your business and brand?

Andy: Just start. 

Louise: Show up every day consistently, with messages and actions that are consistent with your brand values and voice.

Andy: It doesn’t have to be perfect, there is always room for growth. 

Louise: Every day it will get easier. 

Andy: Just keep consistently showing up.

Louise: If you need a reminder of what we’ve talked about today you can find all the info in our show notes.

Andy: As well as a way to reach out to tell us what problems you might be facing in your business that we can help you solve in future episodes!

Louise: Next time on Elevating Experts we’ll help you refine your brand values.

Louise Poole and Andy Le Roy giving you the insights that empower you to become the expert in your field every Monday, Wednesday and Friday.

Elevating Experts.

Check out the program notes for links and more information on today’s topic.

Hit subscribe and share with your friends and colleagues so we can all rise together.

For a tailored solution to help you get where you want to be contact us today via welcomechangemedia.com.au

Elevating Experts is a Welcome Change Media production.