Podcast art for Elevating Experts with Louise Poole and Andy Le Roy.

“Just do it!”

There’s a lot riding on some of the decisions we make. While you can always change your mind, it’s better to make the best choice possible from the start. Instead of letting those decisions become daunting, start asking the right questions about the best needs for your business right from the start.

Effective decision making
The benefits of “chunking”

For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now.

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Elevating Experts is an Australian short form podcast series, with new episodes released Mondays, where we help content creators and podcasters by sharing tips to improve your skills & simplify your processes, and elevate you as an expert in your field!

About Welcome Change Media:

We make podcasts & help you tell your story.

Our mission is to help people connect through inclusive content that empowers and inspires.

We also work with businesses, organisations and creators to produce branded podcasts that align with your mission.

Contact us today to see if we can help you.

Other projects by Welcome Change Media include:

Willow Tree Manor

That Entertainment Podcast | Adelaide Edition | Brisbane Edition

Any Excuse For Fashion

You can reach out to us on our website

Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Youtube

About us: Louise Poole and Andy Le Roy.

Louise has worked in Australian commercial radio, media and broadcasting for over 20 years, in on air and brand management roles. Her CV includes hosting 973fm Brisbane, Queensland, morning radio announcer and music director for 8+ years, Content Director of Darwin, Northern Territory radio stations MIX 1049, Hot 100. More info about Louise Poole here.

Andy has over twenty years leadership experience, across a range of fields including broadcasting, aged care and telecommunications. His CV includes Darwin’s top rating drive-time radio program to managing a successful community radio station in Adelaide, South Australia, helping it to expand its community appeal by leading the station to innovate its content. More info about Andy Le Roy here


There’s a lot riding on this decision you’re about to make. What if it all goes wrong?! I’m Louise Poole

Andy: And I’m Andy Le Roy, and we’re giving you the insights that elevate you as the expert in your field

Elevating Experts!
Louise: Looking back to this time last year, this podcast and Welcome Change Media in general wasn’t even a glint in our eye.

Andy: But somewhere along the way, we both decided it was time to take the plunge and start our own business, but like any major happening, these decisions can be very daunting daunting if you let them

Louise: We both bring lots of experience with a really wide skill set, but there were… are times when we can get paralysed by fear, just like anyone else.

Andy: It’s all good and well for someone to say “just do it”, but there’s usually a bunch of processes that go on behind that action, sop we decided to beak it down and see exactly, what helped us to just do it.

Louise: Like any good venture, this all started out with a grand idea to make a podcast.

Andy: We had a nice idea for a great little program that would help us to grow and offer the same opportunity to anyone listening.

Louise: And while we’ve started recording that particular one and putting it together, it’s not the one you’re listening to at the moment.

Andy: Nope, and it’s not the other one we started to get used to using all of the podcasting tools either.

Louise: That’s a different one again, but just as important in the scheme of things.  

Andy: You see, the more we brain stormed, the more great ideas we came up with and before long we had the beginnings of Welcome Change Media

Louise: It was around this time we figured we wanted to give it a go, so we had to look at the pros and cons of how to go about it.

Andy: We didn’t want to get ourselves into a mountain of debt.

Louise: And we wanted to keep creative control and ownership of what we produce

Andy: For us, it was a case of starting from scratch and doing what’s affectionately known as bootstrapping.

Louise: This is a fancy way of saying that we’re using our savings to make and grow our business. But the important thing here is that we could only come to that decision once we knew what was important to us.

Andy: When it came to structure and taxation, we did our research and spoke to some advisors. There are plenty of people out there to help and point you to a stack of information that relevant to where you operate from.

Louise: Then we arrived at day 1, the 15th of January 2021.

Andy: It was a bit like starting a new job, except this time, we were the ones running the show.

Louise: We brought together our likes and dislikes from our previous work experience and built out work flows out of the things we have always found to work well. If we weren’t sure about something, we tried it.

Andy: If it didn’t work for us, we tried something else.

Louise: Bit by bit, day by day, we kept growing and shaping our ideas until, finally, we have what we have right now.

Andy: Several Welcome Change Media productions and a business stream that supports us in making other projects that are important to us.

Louise: At every step of the way, I’d say we “just did it”

Andy: But it’s also important to acknowledge that there are many smaller steps we just had to do, which has made the bigger goal easier to reach over time.

Louise: And I’d say one of the biggest factors that has boosted our confidence and helped us to keep going is to keep track and celebrate the milestones

Andy: Every week we look at what we have achieved and celebrate our successes.

Louise: And sometimes we take an even bigger look back to see just how far we’ve come, like the day we launched Elevating Experts

Andy: It was exciting to see, not quote five months into our journey, that we had made something and released it to the world

Louise: Now that’s got to give you confidence!

Andy: Sure does! So let’s have a quick review now and go over our recipe for success in “just doing it”

Louise: Look at your options and weigh up the pros and cons. This will help you decide based on what’s important to you.

Andy: As you start to hit new territory, get your thinking cap on and do some research to see how to go about things

Louise: Don’t be afraid to try new things – you can always change them, but always stick to what serves you best – there’s real comfort in familiarity

Andy: Break your big goal into small steps that aren’t anywhere near as daunting

Louise: And make a point of reviewing your progress at the end of every week – it’s important to celebrate your progress!

Andy: When you’re informed and know what you’re setting out to do in small steps, suddenly it’s easy to “just do it”. Next time on Elevating Experts, Speed bumps vs. roadblocks – how are you stopping yourself from moving forward?

Elevating Experts with Welcome Change Media, giving you the insights that elevate you as the expert in your field. Mondays, Wednesdays and Fridays.

Check our show notes and website for more information on today’s topic.
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Elevating Experts is a Welcome Change Media Production.