WNA Trailblazers - building confidence in girls

How to persuade

What comes to mind when you think of Persuasion? And no, we don’t mean the popular Jane Austen classic, but another book certainly comes to mind.

You’ve probably been in a situations where you’ve seen when persuasion fails, and find yourself in a space where it can sometimes feel like it’s “persuasion vs influence” or “persuasion vs coercion”.

Who is Michelle Bowden?

Michelle Bowden talks and writes persuasion with great authority, like in her very readable book How To Persuade. Michelle knows what persuasion means and why it’s important. She’s even created a really fun model based on bird types, to help us identify what the best form of persuasion is in the real world. Are you a budgie or an owl? Maybe you’re an eagle or a peacock.

In her chat with WNA CEO Cheryl Gray, Michelle tells us why persuasion is important when it comes to communication and gives us the facts and tips, because it’s about using persuasion in an ethical way to influence, rather that thinking it’s a case of “persuasion or influence.”

We can all recognise when people’s persuasion techniques are bad. It’s those high-pressure, hard sell scenarios. This episode explores how to persuade without manipulating, and how to use your persuasion for good.

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