Keeping your brand message consistent:

Controversial statement – It’s more important to be consistent than it is to be perfect.

Louise Poole and Andy Le Roy, giving you the insights that empower you to become an expert in your field

Elevating Experts!

Andy: Showing up every day with a good product or message matters MORE than showing up once with a perfect one.

Louise: That’s right! Consistency is the key to success!

Andy: And If consistency is the key to success then perfectionism must be the cause of the problem! Let us explain why.

Louise: When we believe that something must be absolutely perfect before we launch/publish/promote it we set ourselves up for failure and often even stop ourselves from beginning.

Andy: Focusing on perfectionism creates an all-or-nothing mentality where we live in fear of failure or disappointment. And at some point, this mentality leads most of us to give up.

Louise: Which is why focusing on consistency is the anti-dote. When we work on changing, refining or improving one thing at a time we change our internal narrative and set ourselves up for success. 

Andy: Each consistent action we take leads to positive feelings of accomplishment and incrementally add up fast. In our business, we’ve been setting up our daily checklists in One Note, and it is a really satisfying feeling ticking of to do’s and done at the end of the day.

Louise: Don’t forget the spreadsheets! We love setting up our spreadsheets of information that we keep adding to each day. What started off as something small, through consistency has added up to a huge amount of resources.

Andy: When it comes to examples of consistency an athlete is a really good one. They didn’t start out breaking world records on their first attempt. Before they even began their journey they had to accept that it would be one of consistency not perfectionism.

Louise: First they had to define what they wanted to achieve, then create a plan, break that plan down into realistic goals and then begin.

Andy: And keep working on it, re-refining their goals as their skills grow. When you focus on the process, the results will come.

Louise: Or another example, most of us already achieve consistency in our lives by brushing our teeth! It might now be something that we do without really thinking about it, and certainly no one expects perfection from the act, that’s why we have dentists, but our consistent daily teeth brushing actions adds up to the outcome we want – less trips to the dentist!

Andy: And it might seem easy for us now, but that’s because we’ve been doing it consistently. But remember being that child who was in the bathroom crying and trying to not clean our teeth. Once we started it got easier.

Louise: So how do teeth brushing and record breaking athletes related to growing your business and brand?

Andy: Just start. 

Louise: Show up every day consistently, with messages and actions that are consistent with your brand values and voice.

Andy: It doesn’t have to be perfect, there is always room for growth. 

Louise: Every day it will get easier. 

Andy: Just keep consistently showing up.

Louise: If you need a reminder of what we’ve talked about today you can find all the info in our show notes.

Andy: As well as a way to reach out to tell us what problems you might be facing in your business that we can help you solve in future episodes!

Louise: Next time on Elevating Experts we’ll help you refine your brand values.

Louise Poole and Andy Le Roy giving you the insights that empower you to become the expert in your field every Monday, Wednesday and Friday.

Elevating Experts.

Check out the program notes for links and more information on today’s topic.

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