Who are you and what do you stand for? Not an easy question at the best of times, but how does your brand answer this?
A part of every successful business’s journey is finding their brand voice. In this episode we explore how to find your brand voice by understanding your brand values.
Who are you and what do you stand for? Not an easy question at the best of times, but how does your brand answer this?
A part of every successful business’s journey is finding their brand voice. In this episode we explore how to find your brand voice by understanding your brand values.
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Today's Tips!
♦ Define your brand values
♦ Know your audience
♦ Develop a style guide
We’d love to hear your feedback on how this has helped you!
Send us a message and let us know how you got along:
Today's Tips!
♦ Define your brand values
♦ Know your audience
♦ Develop a style guide
We’d love to hear your feedback on how this has helped you!
Send us a message and let us know how you got along:
Today's Tips!
♦ Define your brand values
♦ Know your audience
♦ Develop a style guide
We’d love to hear your feedback on how this has helped you!
Send us a message and let us know how you got along:
Defining Your Brand Values
Who are you and what do you stand for? Not an easy question at the best of times, but how does your brand answer this?
Louise Poole and Andy Le Roy, giving you the insights that empower you to become an expert in your field.
Elevating Experts!
Louise: A part of every successful business’s journey is finding their brand voice. Have a think about your favourite brand. What kinds of things to they say. How do they say it?
Andy: Your brand voice is going to come out of your brand values. Think about good old Vegemite. Are they more likely to weigh in on a debate about women’s rights, or take you for a nostalgic trip down memory lane? When talking fashion, whose conversations are going to have a more casual tone… Billabong or Myer?
Louise: Finding the right voice for your brand is one thing. Making sure you’re consistently on brand is another.
Andy: So here are a few quick tips to get you moving in the right direction.
Louise: Set aside some time to think about your brand.
Andy: Let’s say you run a landscape and gardening business. What are the things you want people to know about your business, your brand?
Louise: Does your business have a specialty in designing gardens that are sympathetic to the natural lay of the land?
Andy: Are your gardens filled with formal lines and hedges, or do they have a natural, organic element?
Louise: Do you specialise in small spaces?
Andy: All of this counts when you’re connecting to your audience.
Louise: Now that you know who you are, our landscaping friend, what do you stand for?
Andy: Are you promising to help people get the most out of a tight space?
Louise: Is your strength your expertise in bringing birds and beneficial bugs back into the environment?
Andy: Already, we’re starting to get a picture of how this business might talk to its audience – definitely an expert with pride in what they do, maybe with a sense of humour around packing a lot of good things into a tiny space.
Louise: And who might their audience be?
Andy: Maybe people who love certain styles of plants.
Louise: Or maybe their biggest fans are the people who love to see a small space transform into something really beautiful and usable.
Andy: There are hundreds of ways this business could choose to portray itself, but once they’ve settled on their style, their best tactic is going to be using that same voice to tell their stories every time.
Louise: Have a think about your style. What are some of the things your brand stands for? Write them down.
Andy: Once you’ve got your brand values and basic style guide figured out, turn it into a check list to refer to every time you make a post.
Louise: When you write your posts, read over them before hitting the publish button and ask yourself “is there something my brand would say differently here?”. Your checklist will tell you.
Andy: I love a checklist, Louise. They always help me to stay on task and in this case, stay on brand!
Louise: We’ve added today’s tips to the show notes, but let’s have a quick recap on knowing who you are and what you stand for.
Andy: Take some time out to really define your brand values – what do you stand for, what is your promise? What will you never do?
Louise: Know your audience. Take time to think about what the people you’re connecting with actually like. It’s a lot like making new friends.
Andy: Make a style guide for yourself. A little checklist for you to use and know that you’re on brand whenever you start a conversation.
Louise: And always remember: Before you publish it, ask yourself “is there anything I could have said better?”
Andy: Check the show notes for more information and remember to drop us a line to let us know how your brand voice is shaping up!
Louise: Next time on [Podcast name] getting comfortable with your voice and image.
Louise Poole and Andy Le Roy giving you the insights that empower you to become the expert in your field every
Monday, Wednesday and Friday.
Elevating Experts
Check out the program notes for links and more information on today’s topic.
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Elevating Experts is a Welcome Change Media production.
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Services We Offer:
It’s our specialty! Whether it’s a podcast or another audio approach to connect with your customers, Welcome Change Media can provide as much support as you need.
If you’re starting to grow and need to hand some of the communications over to someone else in the business, a brand voice consultation will help you to find and document the true voice of your business, so it is consistent, whoever is filling your shoes.
We’ve all checked in from time to time on social media, but have you got a strategy to grow or connect regularly and consistently with your community? Our tools will help to keep things simple.
You’ve taken the leap and started a podcast, but don’t seem to be getting the traction you want. Let us help you review your content, delivery and promotional strategy to get the most out of those awesome programs you’re making!
Out of time to slip on the content creation hat? Never fear! We’re here to help you with your written, audio and short-form video content to keep your brand top of mind.
Services We Offer:
It’s our specialty! Whether it’s a podcast or another audio approach to connect with your customers, Welcome Change Media can provide as much support as you need.
If you’re starting to grow and need to hand some of the communications over to someone else in the business, a brand voice consultation will help you to find and document the true voice of your business, so it is consistent, whoever is filling your shoes.
We’ve all checked in from time to time on social media, but have you got a strategy to grow or connect regularly and consistently with your community? Our tools will help to keep things simple.
You’ve taken the leap and started a podcast, but don’t seem to be getting the traction you want. Let us help you review your content, delivery and promotional strategy to get the most out of those awesome programs you’re making!
Out of time to slip on the content creation hat? Never fear! We’re here to help you with your written, audio and short-form video content to keep your brand top of mind.
Services We Offer:
It’s our specialty! Whether it’s a podcast or another audio approach to connect with your customers, Welcome Change Media can provide as much support as you need.
If you’re starting to grow and need to hand some of the communications over to someone else in the business, a brand voice consultation will help you to find and document the true voice of your business, so it is consistent, whoever is filling your shoes.
We’ve all checked in from time to time on social media, but have you got a strategy to grow or connect regularly and consistently with your community? Our tools will help to keep things simple.
You’ve taken the leap and started a podcast, but don’t seem to be getting the traction you want. Let us help you review your content, delivery and promotional strategy to get the most out of those awesome programs you’re making!
Out of time to slip on the content creation hat? Never fear! We’re here to help you with your written, audio and short-form video content to keep your brand top of mind.
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