After investing your time developing your brand voice and building a following on social media, the last thing you want is for that audience to fall away when you go on holidays and leave it all in the hands of a colleague.
Whatever your product is, a style guide will help keep your brand voice in check.
After investing your time developing your brand voice and building a following on social media, the last thing you want is for that audience to fall away when you go on holidays and leave it all in the hands of a colleague. Whatever your product is, a style guide will help keep your brand voice in check.
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Today's Tips!
♦ Know who your audience is and how they relate.
♦ What kind of personality does your brand values inspire?
♦ Write down your recipe for success!
We’d love to hear your feedback on how this has helped you!
Send us a message and let us know how you got along:
Today's Tips!
♦ Know who your audience is and how they relate.
♦ What kind of personality does your brand values inspire?
♦ Write down your recipe for success!
We’d love to hear your feedback on how this has helped you!
Send us a message and let us know how you got along:
Today's Tips!
♦ Know who your audience is and how they relate.
♦ What kind of personality does your brand values inspire?
♦ Write down your recipe for success!
We’d love to hear your feedback on how this has helped you!
Send us a message and let us know how you got along:
Claiming your brand voice:
Andy: You’ve signed up for all your socials and ready to rumble, but when you delegate a couple of the profiles to someone else on your team, your audience drops away, confused. … HELP!! I’m Andy Le Roy
Louise: And I’m Louise Poole, and we’re giving you the insights that elevate you as the expert in your field
Elevating Experts!
Andy: It’s something we’ve had to look at a few times now, Louise.
Louise: That’s right Andy, for every new program we create for Welcome Change Media, we have to think about what the voice of that program or product is.
Andy: Who are we speaking to becomes the central focus when putting together social media strategies.
Louise: And that question, along with the values we have chosen for each venture is what shapes the voice of that brand.
Andy: Let’s take the Any Excuse For Fashion project as an example.
Louise: I know you never expected to be co-running a plus-size ladies fashion project as part of your everyday
Andy: True, but the thing I’m really committed to is being faithful to the voice you have created for the project since you started it.
Louise: And this is true for Elevating Experts for Welcome Change Media as well.
Andy: While we don’t want to ignore our stellar personalities, certain conversations are best had in a way your audience is happy to receive them.
Louise: That’s right. For example, while it’s perfectly reasonable for me, or whoever’s posting to Any Excuse For Fashion to have a rant about how hard it is for larger people to find nice clothes that fit…
Andy: That same tone on the Welcome Change Media socials would sound extremely out of place.
Louise: Right – unless that’s something we chose to incorporate as the voice for Welcome Change Media.
Andy: Which we haven’t.
Louise: But we could if we wanted to.
Andy: The most important thing to consider about your brand voice on social media is consistency, so while we could have chosen to make sassy remarks a part of the Welcome Change Media personality, we have chosen a friendly, professional tone.
Louise: It’s the same when we’re looking at our individual Insta feeds. Louise Poole has a different voice to Welcome Change Andy.
Andy: And both are different to any of the programs we make.
Louise: So once you’ve explored your brand voice using any of the available resources on the world wide web.
Andy: We’ve popped a couple into the show notes.
Louise: The next important piece of the puzzle is to make a brand voice chart.
Andy: So when your team grows enough to hand over the socials to someone else, they know exactly how to relate to the audience your business has grown.
Louise: It’s a bit of a journey, but one worth taking. Here’s a quick recap on what you need to do when it comes to your brand voice
Andy: Start by asking yourself who your audience is. Who are you speaking to?
Louise: Have a look at your brand values as well. What are some character traits you can identify in your brand?
Andy: Is it sassy or demure?
Louise: Is it cheeky or serious?
Andy: Once you’ve identified these factors, write them down!
Louise: A style guide is going to be your best friend for when it comes time to hand over the reigns.
Andy: Like anything else we do, consistency and regular review are your best bet.
Elevating Experts with Welcome Change Media, giving you the insights that elevate you as the expert in your field. Mondays, Wednesdays and Fridays.
Check our show notes and website for more information on today’s topic.
Hit subscribe and share with your friends and colleagues so we can all rise together.
For a tailored solution to help with your branding goals, contact us today via welcomechangemedia.com.au
Elevating Experts is a Welcome Change Media Production.
Who invented the production line?
Finding your Brand Voice Making a Voice Chart |
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For a tailored solution to help with your branding goals, contact us today.
Services We Offer:
It’s our specialty! Whether it’s a podcast or another audio approach to connect with your customers, Welcome Change Media can provide as much support as you need.
If you’re starting to grow and need to hand some of the communications over to someone else in the business, a brand voice consultation will help you to find and document the true voice of your business, so it is consistent, whoever is filling your shoes.
We’ve all checked in from time to time on social media, but have you got a strategy to grow or connect regularly and consistently with your community? Our tools will help to keep things simple.
You’ve taken the leap and started a podcast, but don’t seem to be getting the traction you want. Let us help you review your content, delivery and promotional strategy to get the most out of those awesome programs you’re making!
Out of time to slip on the content creation hat? Never fear! We’re here to help you with your written, audio and short-form video content to keep your brand top of mind.
Services We Offer:
It’s our specialty! Whether it’s a podcast or another audio approach to connect with your customers, Welcome Change Media can provide as much support as you need.
If you’re starting to grow and need to hand some of the communications over to someone else in the business, a brand voice consultation will help you to find and document the true voice of your business, so it is consistent, whoever is filling your shoes.
We’ve all checked in from time to time on social media, but have you got a strategy to grow or connect regularly and consistently with your community? Our tools will help to keep things simple.
You’ve taken the leap and started a podcast, but don’t seem to be getting the traction you want. Let us help you review your content, delivery and promotional strategy to get the most out of those awesome programs you’re making!
Out of time to slip on the content creation hat? Never fear! We’re here to help you with your written, audio and short-form video content to keep your brand top of mind.
Services We Offer:
It’s our specialty! Whether it’s a podcast or another audio approach to connect with your customers, Welcome Change Media can provide as much support as you need.
If you’re starting to grow and need to hand some of the communications over to someone else in the business, a brand voice consultation will help you to find and document the true voice of your business, so it is consistent, whoever is filling your shoes.
We’ve all checked in from time to time on social media, but have you got a strategy to grow or connect regularly and consistently with your community? Our tools will help to keep things simple.
You’ve taken the leap and started a podcast, but don’t seem to be getting the traction you want. Let us help you review your content, delivery and promotional strategy to get the most out of those awesome programs you’re making!
Out of time to slip on the content creation hat? Never fear! We’re here to help you with your written, audio and short-form video content to keep your brand top of mind.
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