Interpreting Your Audience Data

If you’re trying to build your audience but not sure what kind of impact you’re currently having, taking a dive into your listener statistics is a great way to get an understanding of what’s working the best and connecting the most with your listeners.

In this episode of Elevating Experts, Andy and Louise discuss interpreting your audience data, but here are some of our top tips:

Curious about how your show is being performing?

Understanding what stats and types of feedback are available will help you make your podcast even better, and it doesn’t have to mean seating over pages and pages of data to understand it.

In this episode of Elevating Experts, we chat about the value in understanding your listener data.


Castos listener analytics
http://Castos listener analytics https://support.castos.com/hc/en-us/articles/360019894339-How-Listener-Analytics-Work-in-Castos-

Buzzsprout listener analytics: https://www.buzzsprout.com/blog/advanced-podcast-statistics

Whooshka listener analytics: https://support.whooshkaa.com/whooshkaa-insights-analytics-dashboard-breakdown


Connect with your audience better by understanding listener analytics. Listener stats are a way to see what works best.

For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now.

We’d love to hear your feedback on how this has helped you!

You can reach out to us on our website
www.welcomechangemedia.com.au

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Elevating Experts is an Australian short form podcast series, with new episodes released Mondays, where we help content creators and podcasters by sharing tips to improve your skills & simplify your processes, and elevate you as an expert in your field!

About Welcome Change Media:

We make podcasts & help you tell your story.

Our mission is to help people connect through inclusive content that empowers and inspires.

We also work with businesses, organisations and creators to produce branded podcasts that align with your mission.

Contact us today to see if we can help you.

Other projects by Welcome Change Media include:

Willow Tree Manor

That Entertainment Podcast | Adelaide Edition | Brisbane Edition

Any Excuse For Fashion

You can reach out to us on our website

Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Youtube

About us: Louise Poole and Andy Le Roy.

Louise has worked in Australian commercial radio, media and broadcasting for over 20 years, in on air and brand management roles. Her CV includes hosting 973fm Brisbane, Queensland, morning radio announcer and music director for 8+ years, Content Director of Darwin, Northern Territory radio stations MIX 1049, Hot 100. More info about Louise Poole here.

Andy has over twenty years leadership experience, across a range of fields including broadcasting, aged care and telecommunications. His CV includes Darwin’s top rating drive-time radio program to managing a successful community radio station in Adelaide, South Australia, helping it to expand its community appeal by leading the station to innovate its content. More info about Andy Le Roy here


Episode Transcript:

Louise: Trying to build your audience but not sure what impact you’re having? Maybe it’s time to look at some stats. I’m Louise Poole.

Andy: And I’m Andy Le Roy, and we’re giving you the insights to help elevate you as an expert in your field.

[Elevating Experts]

Louise: It kind of sounds like one of those boring things business-people talk about all the time, but understanding the stats behind your podcast can really help you understand what’s connecting with your audience.

Andy: There’s lots of good data available out there about podcasts, and your own podcasting platform will have its own stats available which have been designed to help you get the most out of your programme. Let’s take a look at some of the ways it’s helping us.

Louise: It can be kind of stressful not actually knowing what data is out there, let alone trying to interpret it once you find it. We actually had a situation where on our particular platform, we were looking in one spot on host’s webpage for our data, but found out we should have been looking somewhere else.

Andy: Yeah, what we discovered was even though we have stats available through WordPress, the host’s website actually has a much more detailed set of data for us to look at so we can see how we’re going.

Louise: And it was a pleasant surprise to see that we actually had many more listeners than we had first thought looking in the wrong place, so hello!

Andy: Now that we know where to look for the statistics available to us, we can dig in and see exactly what they’re telling us.

Louise: At a basic level we can see how many listens we’ve had so far on any given day, and we can also see how many listens we’ve had this week compared to last week and what our growth is.

Andy: We’re really encouraged to see that Elevating Experts is currently growing at a rate of 30% per week, so it seems we’re on the right track with making content that’s useful.

Louise: This has been handy as well, because when we look at the individual episodes and how they performed, it has become obvious to us that the ones related to making and sharing content are more popular than our earlier episodes around the business start-up information.

Andy: This is not only nice for us to see, but has helped us to shape the direction of the series for the future. We decided when we saw this information, that we really were better off focusing on what we knew best.

Louise: With the added bonus that we can write from experience, rather than having to go and research things that are unfamiliar to us.

Andy: So, being able to see at a glance not only how our current listens are trending, but which episodes are more popular than others, is really helpful in being able to connect with you on things that matter most to you.

Louise: But let’s not be too hasty and fall into the trap of thinking that the stats are the only important piece of feedback.

Andy: That’s right, because although this is really useful information from a numbers point of view, there is also the feedback we see in the connections we make with people.

Louise: As much as we would love to just pop into the studio, record all the fun bits and say “job done”, promoting the episodes is really important to help make them a success.

Andy: Which is why we backup our podcast releases with social media posts and videos related to the episodes, to give it as much exposure as we possibly can.

Louise: So the other places we look for feedback is in the interactions we are getting on the different social media platforms. Whether that is a like

Andy: Or a comment about the episode on the post

Louise: Or even having a look at the number of impressions a reel on Instagram gets, for example

Andy: All of these statistics and pieces of feedback tell us how well we have done our job in making content that hits the mark.

Louise: And remember, if the statistics and feedback aren’t what you were hoping for, it’s only feedback, and you can always change something next time and do a little bit differently to see how that works instead.

Andy: And when you start to see those numbers climb, you will feel that rush of excitement, guaranteed!

Louise: But remember to pat yourself on the back whatever the feedback is, because even if it’s not what you expect, it only means you need to try something a little bit different to connect with the people who do want to hear your content.

Andy: Combing through statistics can seem pretty scary when you look at it on the surface, but they’re really just another tool to help us make things even better. Let’s just have a quick recap on what we’ve gone through today to help you get the most out of your data.

Louise: First things first, you need to know what statistics are available from your podcasting platform. Put some time aside today and have a look and see where to find the statistics your host makes available. It might be a heading called statistics, or it might be something like analytics. Either way, there will be something there that will help you to see how your podcast is performing.

Andy: Now that you’ve found where these statistics are located, use them to measure your growth. Have a look, for example, at a comparison week by week to see whether you are getting more listens this week compared to last week. You can also have a look a little bit further down into the data and see which episodes have really struck a chord with your listeners.

Louise: And remember, these numbers are only one form of feedback. The other things that you do to support your podcasts can also give you some really good feedback on how you are connecting. Those likes and comments mean that you are legitimately engaging with people and they find your podcast valuable.

Andy: And remember, if the stats don’t tell you what you want to hear, it only means that it’s an opportunity for you to try something a little bit different. You’ll be attracting those listeners in no time.

Louise: We’ve left a few links in the show notes for some popular podcasting platforms on the data they provide to help you know what to look for.

Andy: Next time on elevating experts captain obvious makes a grand entrance and talks about meaningful labels.