Do you ever feel like you’re throwing money away on social media advertising with very little results to show?
If you don’t have your branding clear then no amount of paid advertising is going to get you the results you want.
Paid advertising can be a very effective way of boosting your engagement, building relationships with even more customers, and generating sales.
But first you need to have the foundations of your branding clear, otherwise the mixed messages lead to a mixed, often failed response.
In this episode of Elevating Experts, Andy and Louise share their top 5 places to start strengthening your brand:
Do you ever feel like you’re throwing money away on social media advertising with very little results to show?
If you don’t have your branding clear then no amount of paid advertising is going to get you the results you want.
Paid advertising can be a very effective way of boosting your engagement, building relationships with even more customers, and generating sales.
But first you need to have the foundations of your branding clear, otherwise the mixed messages lead to a mixed, often failed response.
In this episode of Elevating Experts, Andy and Louise share their top 5 places to start strengthening your brand:
Listen Now!
Today's Tips!
♦ Ask yourself: ‘What do you stand for?’
♦ Take an honest look at your answer and how it matches up with what you’ve actually been doing.
♦ Reposition from who you ARE to who you WANT to be.
♦ SHOW people who you are. Consistently.
♦ Make sure every decision you make for the business has the brand in mind.
Let us know where you need help with strengthening your brand and we can include ideas in a future episode!
Today's Tips!
♦ Ask yourself: ‘What do you stand for?’
♦ Take an honest look at your answer and how it matches up with what you’ve actually been doing.
♦ Reposition from who you ARE to who you WANT to be.
♦ SHOW people who you are. Consistently.
♦ Make sure every decision you make for the business has the brand in mind.
Let us know where you need help with strengthening your brand and we can include ideas in a future episode!
Today's Tips!
♦ Ask yourself: ‘What do you stand for?’
♦ Take an honest look at your answer and how it matches up with what you’ve actually been doing.
♦ Reposition from who you ARE to who you WANT to be.
♦ SHOW people who you are. Consistently.
♦ Make sure every decision you make for the business has the brand in mind.
Let us know where you need help with strengthening your brand and we can include ideas in a future episode!
Why your paid advertising ISN’T working:
Do you ever feel like you’re throwing money away on social media advertising with very little results to show?
Louise Poole and Andy Le Roy, giving you the insights that empower you to become an expert in your field
Elevating Experts.
Louise: Just like the song says ‘it’s not about the money, money, money”
Andy: You CAN forget about the price tag. Because if you don’t have your branding clear then no amount of paid advertising is going to get you the results you want.
Louise: Paid advertising can be a very effective way of boosting your engagement, building relationships with even more customers, and generating sales.
Andy: But first you need to have the foundations of your branding clear, otherwise the mixed messages lead to a mixed, often failed response.
Louise: Here are our top 5 places to start strengthening your brand:
Andy: Number 5. The first question you need to ask yourself is ‘what do you stand for?’ While what your business does, or sells, is important, the perception you occupy in your client’s minds is going to be what makes them choose you over your competitors. Take some time to write down exactly how you want to be perceived by your customers.
Louise: For example, if your business is a restaurant: Do you have the best value and biggest portions in town? Are you the best fish and chips on the coast? Or are you a specialist in organic and ethical local produce?
Andy: Number 4. Take an honest look at what you’ve said and how it matches up with what you’ve actually been doing. Critically evaluate your brand objectively.
Louise: Don’t take it personal. You haven’t failed if you weren’t projecting those values in the past, being able to take a look at what is and isn’t working and refine your approach from there is what will make you a success.
Andy: Number 3. Now it’s time to reposition from who you are to who you want to be. Your brand is your promise to your customers.
Louise : So, If you have promised them that you are to go to place for organic and ethical local produce then all your messaging, marketing, and interactions need to reflect that. When they don’t – you break promises with your customers and lose their trust.
Andy: Number 2. Show people who you are. Consistently. You don’t just do this through your words, but through every other element and aspect of your business.
Louise: Everything from your choice of colours and fonts for your logo and website right through to the product, customer service and beyond needs to be on brand.
Andy: Number 1. Live and breathe your brand fully. Make sure every decision you make for the business has the brand in mind. You are the guardian of your business brand.
Louise: Building up trust with your customers can be a long process and is one that needs to be consistently tended to, losing it can just take one bad brand choice.
Andy: So, to recap those top 5 ways you can start strengthening your brand are:
Louise: Ask yourself what you stand for
Andy: Evaluate your brand critically
Louise: Reposition to how you want to be perceived
Andy: Show people who you are.
Louise: Make every decision with your brand in mind.
Andy: Now that you’ve strengthened your brand, try that paid advertising again and watch how the results improve.
Louise: And we’ve popped all this information in our show notes so you can save it to reference later.
Andy: Let us know where you need help with strengthening your brand and we can include ideas in a future episode!
Louise: Next time on Elevating Experts we’ll talk planning! With practical tips and tricks.
Elevating Experts with Welcome Change Media, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays.
Check our show notes and website for more information on today’s topic.
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For a tailored solution to help with your branding goals, contact us today via welcomechangemedia.com.au
Elevating Experts is a Welcome Change Media Production.
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For a tailored solution to help with your branding goals, contact us today.
Services We Offer:
It’s our specialty! Whether it’s a podcast or another audio approach to connect with your customers, Welcome Change Media can provide as much support as you need.
If you’re starting to grow and need to hand some of the communications over to someone else in the business, a brand voice consultation will help you to find and document the true voice of your business, so it is consistent, whoever is filling your shoes.
We’ve all checked in from time to time on social media, but have you got a strategy to grow or connect regularly and consistently with your community? Our tools will help to keep things simple.
You’ve taken the leap and started a podcast, but don’t seem to be getting the traction you want. Let us help you review your content, delivery and promotional strategy to get the most out of those awesome programs you’re making!
Out of time to slip on the content creation hat? Never fear! We’re here to help you with your written, audio and short-form video content to keep your brand top of mind.
Services We Offer:
It’s our specialty! Whether it’s a podcast or another audio approach to connect with your customers, Welcome Change Media can provide as much support as you need.
If you’re starting to grow and need to hand some of the communications over to someone else in the business, a brand voice consultation will help you to find and document the true voice of your business, so it is consistent, whoever is filling your shoes.
We’ve all checked in from time to time on social media, but have you got a strategy to grow or connect regularly and consistently with your community? Our tools will help to keep things simple.
You’ve taken the leap and started a podcast, but don’t seem to be getting the traction you want. Let us help you review your content, delivery and promotional strategy to get the most out of those awesome programs you’re making!
Out of time to slip on the content creation hat? Never fear! We’re here to help you with your written, audio and short-form video content to keep your brand top of mind.
Services We Offer:
It’s our specialty! Whether it’s a podcast or another audio approach to connect with your customers, Welcome Change Media can provide as much support as you need.
If you’re starting to grow and need to hand some of the communications over to someone else in the business, a brand voice consultation will help you to find and document the true voice of your business, so it is consistent, whoever is filling your shoes.
We’ve all checked in from time to time on social media, but have you got a strategy to grow or connect regularly and consistently with your community? Our tools will help to keep things simple.
You’ve taken the leap and started a podcast, but don’t seem to be getting the traction you want. Let us help you review your content, delivery and promotional strategy to get the most out of those awesome programs you’re making!
Out of time to slip on the content creation hat? Never fear! We’re here to help you with your written, audio and short-form video content to keep your brand top of mind.
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