Running and supporting your brand is more than running an ad to attract business.
Keeping your brand in front of people without intrusive calls to action will help you to build trust and get more out of those advertising dollars when the time comes.
Running and supporting your brand is more than running an ad to attract business.
Keeping your brand in front of people without intrusive calls to action will help you to build trust and get more out of those advertising dollars when the time comes.
Welcome Change Media is equipped and ready to help you at each step of your brand voice journey. We’ll work with you to identify your brand’s personality and to create strategies, tools and processes to keep you connected with your audience. We’ll help to make your messages meaningful, clear and consistently on-brand.
Digital content and social media strategy are crucial in telling the world who you are and what you stand for. Getting your brand voice right across all platforms will strengthen your brand image for visitors and followers alike.
Whether you need guidance in identifying your brand voice, or an audit on your current practices, our team will help you to make sure your messaging is on-brand every time. Make creative use of audio-visual techniques to increase your brand’s recognition.
Welcome Change Media is equipped and ready to help you at each step of your brand voice journey. We’ll work with you to identify your brand’s personality and to create strategies and processes to keep you connected with your audience in a meaningful way that is clear and consistently on-brand.
Web site content, social media posts and strategy, audio and video features are all crucial in telling the world who you are and what you stand for. Getting your brand voice consistent across all of these platforms will strengthen your image for visitors and followers alike.
Whether you need guidance in identifying the right voice for your business, or to audit your current practices, our team will help you to make sure your messaging is on-brand every time, making creative use of audio and visual techniques to increase your brand’s recognition.
Contact us today to explore what your brand voice is telling your customers and how you can keep it on brand.
Shop fronts aren’t for everyone. But whether you have a physical shopfront or online store, think of your social media strategy as the entrance to the friendly corner store you’ve created right here on the internet.
We like to shop and interact with businesses we trust. Building trust takes time and effort. Communities are now forming online around many and varied special interests, and people are searching for ways to engage more than ever. Viral content might be great for widespread instant recognition, but it tends to burn very quickly. Any new followers it brings are likely to be short lived as they find the next viral video to entertain them.
Welcome Change Media will help you to create content across your social media channels to engage and grow your customer base for the long term. We will help you establish your presence as an expert in your field by providing valuable resources and information to your customers to keep them informed, or with educational content that keeps your brand top of mind when people search for the products and services you provide.
The principle strategies we will show you include tools to help you become self-reliant in planning, creating and scheduling your content at the right time of day to get optimal reach. We will also show you how to interpret available data to measure your performance and help you grow.
We like to shop and interact with businesses we trust. Building trust takes time and effort. Communities are now forming online around many and varied special interests, and people are searching for ways to engage more than ever. Viral content might be great for widespread instant recognition, but it tends to burn very quickly. Any new followers it brings are likely to be short lived as they find the next viral video to entertain them.
Welcome Change Media will help you to create content across your social media channels to engage and grow your customer base for the long term. We will help you establish your presence as an expert in your field by providing valuable resources and information to your customers to keep them informed, or with educational content that keeps your brand top of mind when people search for the products and services you provide.
The principle strategies we will show you include tools to help you become self-reliant in planning, creating and scheduling your content at the right time of day to get optimal reach. We will also show you how to interpret available data to measure your performance and help you grow.
Start your social media journey today and book a time to chat with our team.
There are so many ways to reach and engage people with what you’re doing, whether it’s for business or an awesome hobby.
There are so many ways to reach and engage people with what you’re doing, whether it’s for business or an awesome hobby.
Podcasting is growing and will keep growing into the foreseeable future, so you’ll want to make sure your podcast finds its way to the top of listener charts for your niche. Welcome Change Media want to help you do this.
Content reviews: In the radio industry, it’s called an air check. Maybe you’ve been faithfully publishing your podcasts for several months but just haven’t found that magic dust to grow it the way you envisaged. Our team’s experience lies in listening to your podcast and evaluating how it aligns with your goals.
How it works: You submit your best episode to us, along with an outline of your program and what you want to achieve. We then provide comprehensive feedback and coaching notes to help you keep shaping the sound of your program to attract more of the listeners you want.
Podcasting is growing and will keep growing into the foreseeable future, so you’ll want to make sure your podcast finds its way to the top of listener charts for your niche. Welcome Change Media want to help you do this.
Content reviews: In the radio industry, it’s called an air check. Maybe you’ve been faithfully publishing your podcasts for several months but just haven’t found that magic dust to grow it the way you envisaged. Our team’s experience lies in listening to your podcast and evaluating how it aligns with your goals.
How it works: You submit your best episode to us, along with an outline of your program and what you want to achieve. We then provide comprehensive feedback and coaching notes to help you keep shaping the sound of your program to attract more of the listeners you want.
Contact us today to let us help make your podcast even better!
Make more time to focus on other business priorities and let us handle the content.
Make more time to focus on other business priorities and let us handle the content.
As your business grows, you will want to take advantage of more ways to connect with new and existing customers.
The content you offer will work to strengthen your brand, build trust and give people confidence they are hiring the right person for the job.
Content might be as simple as form letters to your customers, or as complex as as complex as an ongoing podcast series to keep them engaged.
Welcome Change Media, we can help at every step of the way:
♦ Written communications, including web site content and social media copy
♦ Audio creation, including scripting, recording, editing and publishing
♦ Short-form video creation for social media (eg. Instagram reels, Tik Toks) including scripting, storyboarding, editing and publishing
As your business grows, you will want to take advantage of more ways to connect with new and existing customers.
The content you offer will work to strengthen your brand, build trust and give people confidence they are hiring the right person for the job.
Content might be as simple as form letters to your customers, or as complex as as complex as an ongoing podcast series to keep them engaged.
Welcome Change Media, we can help at every step of the way:
♦ Written communications, including web site content and social media copy
♦ Audio creation, including scripting, recording, editing and publishing
♦ Short-form video creation for social media (eg. Instagram reels, Tik Toks) including scripting, storyboarding, editing and publishing
Contact us today for help with creating the content your audience craves.
It’s not all about finding talent to interview and squeezing even more hours out of your busy day.
A Welcome Change Media Tailored Audio Solution can be as simple or as complex as your time allows.
It’s not all about finding talent to interview and squeezing even more hours out of your busy day.
A Welcome Change Media Tailored Audio Solution can be as simple or as complex as your time allows.
Studies have shown that podcast listeners are connected listeners, making you the trusted source they seek.
According to a report by Edison Research, among Australians aged 12 years and above who listen to podcasts, one-fifth listen every day, and more than half (57%) listen to the entire episode.
Podcast listeners are looking for expert knowledge. The most important reason for listening to podcasts is to get a deeper understanding, because of convenience, to gain a wider perspective and to be entertained (50%)
Podcast listening is growing in Australia with 32% of news consumers saying they have listened to a podcast.
In Australia, podcast listening has increased from 27% in 2019 to 32% in 2020. Over half of Gen Z (57%) and Gen Y (51%) listen to podcasts while 31% of Gen X listen to podcasts.
Studies have shown that podcast listeners are connected listeners, making you the trusted source they seek. According to a report by Edison Research, among Australians aged 12 years and above who listen to podcasts, one-fifth listen every day, and more than half (57%) listen to the entire episode.
Podcast listeners are looking for expert knowledge. The most important reason for listening to podcasts is to get a deeper understanding, because of convenience, to gain a wider perspective and to be entertained (50%)
Podcast listening is growing in Australia with 32% of news consumers saying they have listened to a podcast. In Australia, podcast listening has increased from 27% in 2019 to 32% in 2020. Over half of Gen Z (57%) and Gen Y (51%) listen to podcasts while 31% of Gen X listen to podcasts.
During the COVID-19 lockdown, there was an increase in podcast listening by 15%.
Regular and consistent connection is the key, with plenty of variety to keep people coming back for more.
We’ve got the expertise to help you sound great and connect with your audience, your way. Where advertising is very much focused on a call to action, regular audio content is one of the most powerful ways to connect.
You’re putting choice back into the hands of your listeners, who may choose to press ‘play’ while they’re in the car, or instead devote some listening time later. Either way, they are choosing to tune in and come back because of the value you offer.
There’s a lot that goes on behind the scenes of what’s commonly known as a podcast, and we’re here to help you as much or as little as you need.
Take the first step to building your brand’s community today and contact us for more information.
* Statistics taken from PODCAST TRENDS AND ISSUES IN AUSTRALIA AND BEYOND: GLOBAL PERSPECTIVES (University of Canberra News & Media Research Centre, 2020)
Ways We Can Work Together
Whether you need someone to bounce ideas off as a collaborative consultant, or someone to take the load off and produce the content for you, Welcome Change Media has a suite of services we can tailor to suit your needs.
Audio programs and social media posts come in all different forms, and how you approach your content on each platform needs its own unique style.
Welcome Change Media can help you to research, write and edit content that will engage your followers and organically grow your presence, making your sales funnel and advertising campaigns more effective.
We can coach and guide you on how to use the tools available, or take the reins and create the content for you, so you can focus on what you do best, and connect with your audience when they respond to your posts.
Ways We Can Work Together
Whether you need someone to bounce ideas off as a collaborative consultant, or someone to take the load off and produce the content for you, Welcome Change Media has a suite of services we can tailor to suit your needs.
Audio programs and social media posts come in all different forms, and how you approach your content on each platform needs its own unique style.
Welcome Change Media can help you to research, write and edit content that will engage your followers and organically grow your presence, making your sales funnel and advertising campaigns more effective.
We can coach and guide you on how to use the tools available, or take the reins and create the content for you, so you can focus on what you do best, and connect with your audience when they respond to your posts.
Who Are We?
Louise Poole and Andy Le Roy founded Welcome Change Media in 2021.
Together, they bring over twenty years of broadcasting, leadership and customer engagement expertise.
Our mission is to help people connect through inclusive content that empowers and inspires.
Staying on-brand is a critical factor in everything a business does, regardless of how the message is relayed.
Whether you’re looking to create, join or support a community through engaging digital content, Welcome Change Media has the right solution for you.
Who Are We?
Louise Poole and Andy Le Roy founded Welcome Change Media in 2021.
Together, they bring over twenty years of broadcasting, leadership and customer engagement expertise.
Our mission is to help people connect through inclusive content that empowers and inspires.
Staying on-brand is a critical factor in everything a business does, regardless of how the message is relayed.
Whether you’re looking to create, join or support a community through engaging digital content, Welcome Change Media has the right solution for you.
