Services

Running and supporting your brand is a larger exercise than running an ad to attract business.
Keeping your brand in front of people without intrusive calls to action will help you to build trust and get more out of those advertising dollars.

Running and supporting your brand is a larger exercise than running an ad to attract business.

Keeping your brand in front of people without intrusive calls to action will help you to build trust and get more out of those advertising dollars.

Welcome Change Media is equipped and ready to help you at each step of your brand voice journey. We’ll work with you to identify your brand’s personality and to create strategies and processes to keep you connected with your audience in a meaningful way that is clear and consistently on-brand.

Web site content, social media posts and strategy, audio and video features are all crucial in telling the world who you are and what you stand for. Getting your brand voice consistent across all of these platforms will strengthen your image for visitors and followers alike.

Whether you need guidance in identifying the right voice for your business, or to audit your current practices, our team will help you to make sure your messaging is on-brand every time, making creative use of audio and visual techniques to increase your brand’s recognition.

Welcome Change Media is equipped and ready to help you at each step of your brand voice journey. We’ll work with you to identify your brand’s personality and to create strategies and processes to keep you connected with your audience in a meaningful way that is clear and consistently on-brand.

Web site content, social media posts and strategy, audio and video features are all crucial in telling the world who you are and what you stand for. Getting your brand voice consistent across all of these platforms will strengthen your image for visitors and followers alike.

Whether you need guidance in identifying the right voice for your business, or to audit your current practices, our team will help you to make sure your messaging is on-brand every time, making creative use of audio and visual techniques to increase your brand’s recognition.

Contact us today to explore what your brand voice is telling your customers.

With shop fronts becoming increasingly difficult to maintain, think of your social media strategy as opening up the friendly corner store right here on the internet.

People tend to shop and interact with businesses they trust, and building trust takes time and effort.

Communities are now forming online around many and varied interests, and people are searching for ways to engage more than ever. Whilst viral content is great for widespread instant recognition, it tends to burn very quickly, and any new followers it brings are likely to be short lived as they find the next viral video to entertain them. 

Welcome Change Media will help you to create content across your social media channels that will engage and grow your customer base for the long term. Grow your presence as an expert in your field by providing valuable resources and information to your customers through informative and educational content that keeps your brand top of mind when people search for the products and services you provide. 

The strategies we will show you include the tools you will need to be self-reliant in planning, creating and scheduling your content at the right time of day to get optimal reach. We will also show you how to interpret available data to measure your performance and help you grow. 

People tend to shop and interact with businesses they trust, and building trust takes time and effort.

Communities are now forming online around many and varied interests, and people are searching for ways to engage more than ever. Whilst viral content is great for widespread instant recognition, it tends to burn very quickly, and any new followers it brings are likely to be short lived as they find the next viral video to entertain them. 

Welcome Change Media will help you to create content across your social media channels that will engage and grow your customer base for the long term. Grow your presence as an expert in your field by providing valuable resources and information to your customers through informative and educational content that keeps your brand top of mind when people search for the products and services you provide. 

The strategies we will show you include the tools you will need to be self-reliant in planning, creating and scheduling your content at the right time of day to get optimal reach. We will also show you how to interpret available data to measure your performance and help you grow. 

Start your social media journey today and book a discovery call with our team.

There are so many ways a podcast can be used to reach and engage with audiences, whether for business or leisure.

There are so many ways a podcast can be used to reach and engage with audiences, whether for business or leisure.

With the industry continuing to grow, you’ll want to make sure your program finds its way to the top of listener charts for your niche, and Welcome Change Media can help you to realise that goal. 

Podcast reviews: In the radio industry, it’s called an air check.

At Welcome Change Media, we call it a podcast review.

Perhaps you’ve been faithfully publishing your podcasts for a number of months but just haven’t found that magic dust to grow it the way you envisaged. 

Our team’s experience lies in evaluating the effectiveness of the content you produce in line with your goals.

We will listen to episodes you submit and provide comprehensive feedback and coaching notes to help you keep shaping the sound of your program to attract more of the listeners you want.

There are so many ways a podcast can be used to reach and engage with audiences, whether for business or leisure.

With the industry continuing to grow, you’ll want to make sure your program finds its way to the top of listener charts for your niche, and Welcome Change Media can help you to realise that goal. 

Podcast reviews: In the radio industry, it’s called an air check.

At Welcome Change Media, we call it a podcast review.

Perhaps you’ve been faithfully publishing your podcasts for a number of months but just haven’t found that magic dust to grow it the way you envisaged. 

Our team’s experience lies in evaluating the effectiveness of the content you produce in line with your goals.

We will listen to episodes you submit and provide comprehensive feedback and coaching notes to help you keep shaping the sound of your program to attract more of the listeners you want.

Contact us today to let us help make your podcast even better!

Make more time to focus on other business priorities and let us handle the content.

Make more time to focus on other business priorities and let us handle the content.

As your business grows, you will want to take advantage of more ways to connect with new and existing customers.

The content you offer will work to strengthen your brand, build trust and give people confidence they are hiring the right person for the job.

Content might be as simple as form letters to your customers, or as complex as as complex as an ongoing podcast series to keep them engaged.

Welcome Change Media, we can help at every step of the way:

♦ Written communications, including web site content and social media copy

♦ Audio creation, including scripting, recording, editing and publishing

♦ Short-form video creation for social media (eg. Instagram reels, Tik Toks) including scripting, storyboarding, editing and publishing

As your business grows, you will want to take advantage of more ways to connect with new and existing customers.

The content you offer will work to strengthen your brand, build trust and give people confidence they are hiring the right person for the job.

Content might be as simple as form letters to your customers, or as complex as as complex as an ongoing podcast series to keep them engaged.

Welcome Change Media, we can help at every step of the way:

♦ Written communications, including web site content and social media copy

♦ Audio creation, including scripting, recording, editing and publishing

♦ Short-form video creation for social media (eg. Instagram reels, Tik Toks) including scripting, storyboarding, editing and publishing

Contact us today for help with creating the content your audience craves.

It’s not all about finding talent to interview and squeezing even more hours out of your busy day.
A Welcome Change Media Tailored Audio Solution can be as simple or as complex as your time allows.

It’s not all about finding talent to interview and squeezing even more hours out of your busy day.

A Welcome Change Media Tailored Audio Solution can be as simple or as complex as your time allows.

Studies have shown that podcast listeners are connected listeners, making you the trusted source they seek.

According to a report by Edison Research, among Australians aged 12 years and above who listen to podcasts, one-fifth listen every day, and more than half (57%) listen to the entire episode.

Podcast listeners are looking for expert knowledge. The most important reason for listening to podcasts is to get a deeper understanding, because of convenience, to gain a wider perspective and to be entertained (50%)

Podcast listening is growing in Australia with 32% of news consumers saying they have listened to a podcast.

In Australia, podcast listening has increased from 27% in 2019 to 32% in 2020. Over half of Gen Z (57%) and Gen Y (51%) listen to podcasts while 31% of Gen X listen to podcasts.

Studies have shown that podcast listeners are connected listeners, making you the trusted source they seek. According to a report by Edison Research, among Australians aged 12 years and above who listen to podcasts, one-fifth listen every day, and more than half (57%) listen to the entire episode.

Podcast listeners are looking for expert knowledge. The most important reason for listening to podcasts is to get a deeper understanding, because of convenience, to gain a wider perspective and to be entertained (50%)

Podcast listening is growing in Australia with 32% of news consumers saying they have listened to a podcast. In Australia, podcast listening has increased from 27% in 2019 to 32% in 2020. Over half of Gen Z (57%) and Gen Y (51%) listen to podcasts while 31% of Gen X listen to podcasts.

During the COVID-19 lockdown, there was an increase in podcast listening by 15%.

Regular and consistent connection is the key, with plenty of variety to keep people coming back for more.

We’ve got the expertise to help you sound great and connect with your audience, your way. Where advertising is very much focused on a call to action, regular audio content is one of the most powerful ways to connect.

You’re putting choice back into the hands of your listeners, who may choose to press ‘play’ while they’re in the car, or instead devote some listening time later. Either way, they are choosing to tune in and come back because of the value you offer.

There’s a lot that goes on behind the scenes of what’s commonly known as a podcast, and we’re here to help you as much or as little as you need. 

Take the first step to building your brand’s community today and contact us for more information.

* Statistics taken from PODCAST TRENDS AND ISSUES IN AUSTRALIA AND BEYOND: GLOBAL PERSPECTIVES (University of Canberra News & Media Research Centre, 2020)

Ways We Can Work Together

Whether you need someone to bounce ideas off as a collaborative consultant, or someone to take the load off and produce the content for you, Welcome Change Media has a suite of services we can tailor to suit your needs.

Audio programs and social media posts come in all different forms, and how you approach your content on each platform needs its own unique style.

Welcome Change Media can help you to research, write and edit content that will engage your followers and organically grow your presence, making your sales funnel and advertising campaigns more effective.

We can coach and guide you on how to use the tools available, or take the reins and create the content for you, so you can focus on what you do best, and connect with your audience when they respond to your posts.

Ways We Can Work Together

Whether you need someone to bounce ideas off as a collaborative consultant, or someone to take the load off and produce the content for you, Welcome Change Media has a suite of services we can tailor to suit your needs.

Audio programs and social media posts come in all different forms, and how you approach your content on each platform needs its own unique style.

Welcome Change Media can help you to research, write and edit content that will engage your followers and organically grow your presence, making your sales funnel and advertising campaigns more effective.

We can coach and guide you on how to use the tools available, or take the reins and create the content for you, so you can focus on what you do best, and connect with your audience when they respond to your posts.

Who Are We?

Louise Poole and Andy Le Roy founded Welcome Change Media in 2021.

Together, they bring over twenty years of broadcasting, leadership and customer engagement expertise.

Our mission is to help people connect through inclusive content that empowers and inspires.

Staying on-brand is a critical factor in everything a business does, regardless of how the message is relayed.

Whether you’re looking to create, join or support a community through engaging digital content, Welcome Change Media has the right solution for you.

Who Are We?

Louise Poole and Andy Le Roy founded Welcome Change Media in 2021.

Together, they bring over twenty years of broadcasting, leadership and customer engagement expertise.

Our mission is to help people connect through inclusive content that empowers and inspires.

Staying on-brand is a critical factor in everything a business does, regardless of how the message is relayed.

Whether you’re looking to create, join or support a community through engaging digital content, Welcome Change Media has the right solution for you.

Welcome Change Media Logo