Welcome Change Media

Sustainable methods to keep you in front of your audience

Planning leads to spontaneity!

It may sound counter-intuitive but it’s true.

When you have a plan in place for the content you will be creating it can take the pressure off having to come up with ideas on the spot.

Then, as you relax because you know you have a plan in place, your mind will deliver those bursts of spontaneous creativity.

We talk about the importance of planning your content in our Elevating Experts podcast – Episode 1.

To get your started here are some of our top tips:

♦ Have a look at your task from beginning to end.

♦ What are the steps along the way to completing your task?

♦ Which steps can you perform in batches to make the process quicker?

♦ How are you going to make this work for you in what you do?

For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now. 

We’d love to hear your feedback on how this episode has helped you!

You can reach out to us on our website

Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Youtube

About Elevating Experts:

Elevating Experts is an Australian short form podcast series, with episodes running less than 5 minutes, released 3 times a week, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays.

Snackable, bite sized episodes, under 5 minutes each that deliver hints, tips and coaching to help you with: Content Creation, content planning, business branding, personal branding, brand voice, podcasting, social media tips, building a brand, digital marketing tips, digital content planning, presentation coaching, batching tasks, boosting your engagement, building relationships, growing an online community, brand values, brand voice, brand positioning, evergreen content, perishable content, brainstorming content, creating content calendar, podcast planning, podcast marketing, podcast social media, brand consistency.

About the Hosts:

Created and hosted by Louise Poole and Andy Le Roy.

Louise has worked in Australian commercial radio, media and broadcasting for over 20 years, in on air and brand management roles. Her CV includes hosting 973fm Brisbane, Queensland, morning radio announcer and music director for 8+ years, Content Director of Darwin, Northern Territory radio stations MIX 1049, Hot 100. More info about Louise Poole here.

Andy has over twenty years leadership experience, across a range of fields including broadcasting, aged care and telecommunications. His CV includes Darwin’s top rating drive-time radio program to managing a successful community radio station in Adelaide, South Australia, helping it to expand its community appeal by leading the station to innovate its content. More info about Andy Le Roy here

About Welcome Change Media:

Welcome Change Media is about inclusiveness, empowerment and inspiration. As a media company, we are committed to creating programs that educate, inform and entertain.

More than a podcasting company, Welcome Change Media is also here to support your business in the marketplace by strengthening your brand’s presence and pitching you as the expert in your field.

We grow successful businesses using strong branding, compelling messaging and a simple approach that connects you to your customers.

Contact us today to discuss how we can help you better connect with your customers and help them to understand that yours is a premium brand worth investing in.

From tailored communications, social media strategy, brand reviews, podcast audits and coaching, tailored audio solutions and podcast creation for your business or organisation, Welcome Change Media will help your business rise to the top and earn the trust it deserves.

Other projects by Welcome Change Media include:

That Entertainment Podcast | Adelaide Edition | Brisbane Edition

Any Excuse For Fashion

Episode Transcript:

No matter how much we try, sometimes it’s impossible to find time to connect with our social media audience.

I’m Louise Poole and I’m Andy Le Roy, and we’re giving you the insights that elevate you as the expert in your field.

Elevating Experts! 

Louise: If there’s one thing I’ve instilled in anybody I’ve ever coached, it’s plan, plan, plan!

Andy: And if there’s one thing I’m a major fan of, it’s batching tasks together, like a production line, to get things done more quickly.

Louise: If we put these two things together, we’ve got a pretty powerful resource for getting through a mountain of tasks really efficiently. Let’s take a look at a real life example and how we’re using this to stay ahead of things.

Andy: What you’ve got going on over at Any Excuse For Fashion is an excellent example of how we’ve taken control of the schedule instead of becoming its slave.

Louise: Social media platforms have their rules and their algorithms, which can get really overwhelming, but the main thing to focus on, with anything you do is the people you’re connecting with.

Andy: When Louise and I started working together, she had a process in place to make sure she was speaking to her audience every day. There was just one problem, hey.

Louise: Every day at the same time I had to put everything down and edit the day’s photo then compose a post to go with it. 

Andy: You were easily losing between thirty to sixty minutes every day, depending on how complex that post was. 

Louise: I mean, I was photographing in batches so I had a reliable supply of images and videos, but there had to be a better way!

Andy: It’s around about this time we had a chat about tweaking your process, which had already gained you well over ten thousand followers.

Louise: But was getting a little bit cumbersome while trying to build other parts of the business. 

Andy: So we looked at the steps Louise needed to take from beginning to end to get those posts Published. We soon found some opportunities for a little production line to get our ducks in a row, so to speak.

Louise: The idea of a production line isn’t new. It started out in the car making industry.

Andy: Yes, everyone thinks Henry Ford came up with the idea, but apparently the claim to fame goes to Ransom E Olds, who built some of the world’s first cars. 

Louise: And the production line was definitely an approach we could apply to Any Excuse For Fashion. 

Andy: Let’s go the steps you take to get one of your posts up.

Louise: so It’s really interesting to break this down and see exactly what goes into this as a content maker. The first and most obvious step is to take a photo or video. but theres much more to it than that

Andy: Yeah, so, if it’s a static photo, you need to edit it to make sure it looks good. 

Louise: If it’s a video like a reel for Instagram, or a tiktok that has multiple moving images, I need to cut them together so it tells a story.

Andy: Next, you need to add any captions to the photo or video. 

Louise: THEN I need to compose my post and publish it. So by breaking these steps down, we realised we could group similar sorts of tasks together and do them at the same time before moving onto another batch of tasks.

Andy: You were already taking two to three weeks’ worth of photos in your regular photo shoots, so the real opportunity to save time was in the editing and composition phase.

Louise: And once we got into the swing of having  content ready ahead of time, in manageable batches, something else really exciting happened – we saved even more time at the photo shoots!

Andy: Gold star! We’ve got ourselves into a position now where we’re planning content ahead of the photo shoot and going into the day with specific goals, cutting out the need to brainstorm for ideas along the way.

Louise: Which doesn’t mean there’s no room for spontaneity. If anything, it makes the shoots more relaxed because we know what we’re aiming to achieve, and when something spontaneous happens along the way, it just adds to adventure.

Andy: It also means that when the post goes live, you’ve got more time to chat and interact with the people your post inspires that day.

Louise: Which is what this social media  game is all about!

Andy: It all sounds really simple when we talk about it.

Louise: And it is, but you need to be clear on the steps you need to take.

Andy: We’ve popped these into our show notes on the website, so you don’t have to write them down, but let’s quickly recap them.

Louise:  Have a look at your task from beginning to end.

Andy: You’ll want to identify all the steps along the way to completing your task.

Louise: and Have a think about how you can get things done more efficiently by grouping or batching your tasks together to make the process quicker.

Andy: And when you’ve tweaked your processes, you might even find new ways to save time you weren’t even aware of. We’d love to hear how you get along!

Louise: Next time on Elevating Experts: Strengthening your brand through the online connections you make.

Elevating Experts with Welcome Change Media, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays.

Check our show notes and website for more information on today’s topic.

Hit subscribe and share with your friends and colleagues so we can all rise together.

For a tailored solution to help with your branding goals, contact us today via welcomechangemedia.com.au

Elevating Experts is a Welcome Change Media Production.