Managing your critical priorities

We all know the importance of priorities in our lives and business, but sometimes it feels like EVERYTHING is a priority.

In this episode of Elevating Experts, we look at how to strip it back and identify the critical ones.

Here’s today’s tips:

♦ Make a comprehensive to-do list.

♦ Break your tasks into manageable steps.

♦ Schedule time to complete your tasks and stick to it!

We’d love to hear your feedback on how this has helped you!

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We’d love to hear your feedback on how this episode has helped you!

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About Elevating Experts:

Elevating Experts is an Australian short form podcast series, with episodes running less than 5 minutes, released 3 times a week, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays.

Snackable, bite sized episodes, under 5 minutes each that deliver hints, tips and coaching to help you with: Content Creation, content planning, business branding, personal branding, brand voice, podcasting, social media tips, building a brand, digital marketing tips, digital content planning, presentation coaching, batching tasks, boosting your engagement, building relationships, growing an online community, brand values, brand voice, brand positioning, evergreen content, perishable content, brainstorming content, creating content calendar, podcast planning, podcast marketing, podcast social media, brand consistency.

About the Hosts:

Created and hosted by Louise Poole and Andy Le Roy.

Louise has worked in Australian commercial radio, media and broadcasting for over 20 years, in on air and brand management roles. Her CV includes hosting 973fm Brisbane, Queensland, morning radio announcer and music director for 8+ years, Content Director of Darwin, Northern Territory radio stations MIX 1049, Hot 100. More info about Louise Poole here.

Andy has over twenty years leadership experience, across a range of fields including broadcasting, aged care and telecommunications. His CV includes Darwin’s top rating drive-time radio program to managing a successful community radio station in Adelaide, South Australia, helping it to expand its community appeal by leading the station to innovate its content. More info about Andy Le Roy here

About Welcome Change Media:

Welcome Change Media is about inclusiveness, empowerment and inspiration. As a media company, we are committed to creating programs that educate, inform and entertain.

More than a podcasting company, Welcome Change Media is also here to support your business in the marketplace by strengthening your brand’s presence and pitching you as the expert in your field.

We grow successful businesses using strong branding, compelling messaging and a simple approach that connects you to your customers.

Contact us today to discuss how we can help you better connect with your customers and help them to understand that yours is a premium brand worth investing in.

From tailored communications, social media strategy, brand reviews, podcast audits and coaching, tailored audio solutions and podcast creation for your business or organisation, Welcome Change Media will help your business rise to the top and earn the trust it deserves.

Other projects by Welcome Change Media include:

That Entertainment Podcast | Adelaide Edition | Brisbane Edition

Any Excuse For Fashion

Episode Transcript:

Managing your critical priorities:

We all know the importance of priorities in our lives and business, but sometimes it feels like EVERYTHING is a priority. How do you strip it back and identify the critical ones?

Louise Poole and Andy Le Roy, giving you the insights that empower you to become the expert in your field

Elevating Experts!

Andy: It’s really easy to write a list of everything that needs to be done and call them priorities. But it’s not very effective.

Louise: If everything is a priority, then NOTHING is a priority. We’re going to share our tips and tricks to prioritising the priorities!

Andy: It was Stephen Covey, author of The 7 Habits of Highly Effective People that said: When you have too many top priorities, you effectively have no priorities. And I know you love that book Louise. 

Louise: I do! It’s one of my favourite inspirational books for getting yourself organised – in both business and life. And it’s such a good point. Especially that we now live our lives in a more interconnected way than ever before.

Andy: And when everything is available to us all the time, and our to do list is never ending – it gets hard to determine exactly how to decide which is our most priority priority.

Louise: Maybe we should call them our critical priorities!

Andy: Done! Let’s define a critical priority as something that must be accomplished within a specified amount of time, no matter what.

Louise: For example, if your business sells products online – a critical priority is making sure that items purchases by your customers are posted in an appropriate time frame.

Andy: Or for our business, Welcome Change Media, once we’ve decided when we intend to launch a podcast, critical priorities involve researching, scripting, and production to make that launch date.

Louise: So with Welcome Change Media we have this very long list of things we want to achieve and programs we want to make, but if ALL of them are priorities then we overwhelm ourselves and we move forward very slowly, or not at all, on all of them.

Andy: Which is where critical priorities come in. And taking an honest look at your business values and goals and what is important for you to achieve.

Louise: So first write that list of what you want to see your business achieve. Make it as big or outrageous as you want! Because we are going to break it down into smaller achievable steps.

Andy: And then add a time frame of when you want to achieve those things next to them. For adding a new product to the inventory it might be a month. For franchising your business it might be 3 years.

Louise: Then put your realism hat on. How many steps are there required to bring those goals to life? And how long will each of those steps take you or your business to accomplish realistically?

Andy: For this very podcast your listening to we said we want to launch on x date, which is 6 weeks away. And the major steps we need to have a podcast to launch are: Write some episodes, record those episodes, produce those episodes, and then release those episodes.

Louise: Those become our critical priorities. Then we realistically define the time it will take. By then end of week 2 we will have the scripts written, week 3 records, week 5 production and then week 6 are ready to launch.

Andy: And we gave ourselves an achievable 6 weeks instead of less time because that allowed us to keep up with our other ongoing work, whilst growing our products and our brand.

Louise: Set YOUR critical priorities, don’t let them set you!

Andy: And you can make checking out our show notes on our website welcomechangemedia.com.au one of your critical priorities to get a copy of all the information from this episode.

Louise: Like making a list of everything you want your business to achieve.

Andy: Take an honest look and your values and plans and add a time frame

Louise: Realistically breaking that time frame down into smaller goals

Andy: And scheduling those goals into your calendar

Louise: Next time on Elevating Experts, staying motivated while managing your time

Elevating Experts with Welcome Change Media, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays.

Check our show notes and website for more information on today’s topic.

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Elevating Experts is a Welcome Change Media Production.